BRIGHT+CO Marketing Blog | Bright+Co Marketers


Culture in COVID

As the business world changes, investing in your company culture will ensure that your team is ready, willing and able to take on future challenges and move your business forward.

Quarantine Drives New Content Trends

Unsurprisingly, with Americans stuck at home, streaming services have seen a drastic uptick in usage. A whopping 568 billion minutes of content was streamed via a connected device during the first four weeks of March, an 85% increase vs. the same time period last year.

“Like, how will they know I’m, like, really popular?”

As of now, a decision has not been made on whether to remove Instagram likes or not, but there is potential impact to those who use the platform for a variety of reasons. So, who will this impact?


When I first started in advertising you were considered a fossil when you hit your late 40s.
Now you’re a fossil the moment you’re out of diapers. 

Can We Be Open Here?

Ah, the open workspace.

Sit wherever you want. Use this desk today. Use that desk tomorrow.   

Holiday Crap

Here we go again. Another season of commercials that all start with…”This holiday season…”  

Innovative Marketing: Balancing Creativity and Analytics

Too often, creativity and analytics seem to polarize in marketing. There is an ongoing clash between the two, stemming from the belief that proper use of analytics restricts creativity.

Inbound Marketing — Why Every Company Should Use It

Companies spend money ensuring their message is heard, but many of these efforts are lost because today’s average consumer tunes out these messages – 53% of consumers don’t trust advertising. Inbound marketing is a strategy based upon one simple idea – let your consumers find you.

Using the Golden Circle in Brand Identity

All brands have identities. But how many brands consciously create their identity? Communicating core values can be difficult, and is often a last priority for many organizations.

Three Top Marketing Trends for 2018

Businesses today are experiencing both difficult challenges and exciting opportunities as the world moves into 2018.

Here is our list of three of the top marketing trends to pursue in the New Year.

Using Advancement in Technology to Your Advantage

The world is on a fast track towards major change. Not only is the population growing exponentially, but the internet, mobile devices and other advances in technology are creating challenging hurdles as well as lucrative opportunities for marketers.

The Elements of a Go-To-Market Strategy & Why Every Company Needs One

Are you unknowingly confusing your audience based on your various products or services? Launching a new product or service within a parent brand can be difficult. ...

The Evolution of Buyer Habits: Using Content Marketing to Create a Path to Purchase

Let’s face it… technology has completely changed consumer habits. Today, more and more of the buyer's journey takes place online.


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