Top brands like L’Oréal, Wells Fargo and even The Girl Scouts of America have suffered recent public backlash as a direct result of an offhand comment or a seemingly innocuous tweet. Nobody likes an unforced error, so what can you do to avoid them? Here are some tips ...
Old school techniques for establishing your brand often get overlooked in today's digital-first world. But tried-and-true tactics may be just what you need to provide an immediate lift.
Digital marketing is often an afterthought for many small businesses. They make the mistake of thinking digital marketing is simply about adapting traditional marketing for digital platforms. But a well-thought-out online presence that leverages technology for capturing and cultivating consumers is essential for getting quick wins while growing your business.
Brand positioning isn’t a luxury; it’s a necessity. In an era of countless choices for overwhelmed consumers, what your brand stands for, and the unique value you offer is key to forging authentic connections with the people who will love you, support you, and advocate for you.
Convenience or data privacy? Meta or LinkedIn? What does Google want now? The point is that we can bank on the fact that the digital "world" is not slowing down for anyone. Let’s look at how we can learn from the top 2021 trends and turn them into tactics for 2022.
Here’s the deal: there is no magic bullet or secret to overnight success. There is no magical plug-and-play marketing strategy that works for any category. There are, however, real, tangible steps you can take to build a solid brand. It just takes commitment, time and smart, strategic planning.
Think about the last time you had a great experience with a brand. Maybe it was an online order that included a personalized thank you note. Maybe the service at a new restaurant was *mwah* (chef-kiss-good).
Apple’s iOS 14.5 update began its rollout in late April. As part of the update, Apple is giving users the choice to block the Identifier for Advertisers (IDFA) at the app level instead of the device level. Among other changes, this means that the iOS 14.5 update will require apps to ask users for permission to collect and share data, including the data used to target users and track the effectiveness of digital advertising.
As 2020 has been consumed with global crises, catastrophic events, and cries for change around social issues, consumers have stepped back to rethink how and where they’re using their purchasing power. We have compiled high-level themes brands should consider when looking to build consumer trust through authenticity in advertising.
As Americans begin to see a glimmer of light at the end of the COVID tunnel, we take a look at what 2021 will look like in the world of media.
As a social media manager, I’m finding myself a bit speechless–possibly even debilitated. So, I broke down why I’m having night sweats over social media’s constant changes and never-ending noise. This is my discovery.
Trying to keep up with how the marketing world is evolving? We’re tuning into these six podcasts for all the latest trends, headlines, and current conversations.
The bad news is that people are paying close attention. The good news, however, is that few are demanding perfection, just significant progress. Here are a few strategies for moving the ball in the right direction.
Through defining your customer experience journey map, you’ll realize the “ah-ha” moments of gaps between what you think the customer experiences and what the customer actually experiences.
Strolling through the grocery store recently, I mindlessly passed astand-alone cooler. Upon detecting my motion, a tablet that was mounted on the door began playing a video about the contents of the cooler. It was the story of two brewers taking a chance on a dream, their journey to success, and the inherent...
Let’s be honest, we’ve all experienced websites that are very bland and underwhelming. So how do you keep from having a boring site? You don’t need the fanciest motion graphics and pop-ups to draw users in. Instead, focus on...
"And while it’s common for organizations to say, “that’s just how we’ve always done it,” we asked them to consider shifting their marketing strategy. They needed a “Marie Kondo”tidying up. We call it streamlining."
The COVID-19 pandemic has put a massive strain on our daily lives resulting in high levels of stress, anxiety, and uncertainty. While recommendations from the CDC about social distancing and good hygiene are the best ways to save lives and flatten the curve, it means we can’t gather in offices, places of worship, schools, exercise classes, and restaurants. People with chronic conditions who may already experience a sense of social isolation may feel even more alone.
As the business world changes, investing in your company culture will ensure that your team is ready, willing and able to take on future challenges and move your business forward.
Unsurprisingly, with Americans stuck at home, streaming services have seen a drastic uptick in usage. A whopping 568 billion minutes of content was streamed via a connected device during the first four weeks of March, an 85% increase vs. the same time period last year.
As of now, a decision has not been made on whether to remove Instagram likes or not, but there is potential impact to those who use the platform for a variety of reasons. So, who will this impact?
When I first started in advertising you were considered a fossil when you hit your late 40s.Now you’re a fossil the moment you’re out of diapers.
Ah, the open workspace.
Sit wherever you want. Use this desk today. Use that desk tomorrow.
Here we go again. Another season of commercials that all start with…”This holiday season…”
Too often, creativity and analytics seem to polarize in marketing. There is an ongoing clash between the two, stemming from the belief that proper use of analytics restricts creativity.
Companies spend money ensuring their message is heard, but many of these efforts are lost because today’s average consumer tunes out these messages – 53% of consumers don’t trust advertising. Inbound marketing is a strategy based upon one simple idea – let your consumers find you.
All brands have identities. But how many brands consciously create their identity? Communicating core values can be difficult, and is often a last priority for many organizations.
Businesses today are experiencing both difficult challenges and exciting opportunities as the world moves into 2018.
Here is our list of three of the top marketing trends to pursue in the New Year.
The world is on a fast track towards major change. Not only is the population growing exponentially, but the internet, mobile devices and other advances in technology are creating challenging hurdles as well as lucrative opportunities for marketers.
Are you unknowingly confusing your audience based on your various products or services? Launching a new product or service within a parent brand can be difficult. ...
Let’s face it… technology has completely changed consumer habits. Today, more and more of the buyer's journey takes place online.
Need marketing help, but don’t know where to start? Contact us today to set up a meeting.
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