BRIGHT CO Marketing Blog | BRIGHT+CO Marketers


Digital-First Mindsets Create Positive CX

Think about the last time you had a great experience with a brand. Maybe it was an online order that included a personalized thank you note. Maybe the service at a new restaurant was *mwah* (chef-kiss-good).

Posted by Charner Creecy on September 08, 2021

Privacy Changes with the Latest iOS Update

Apple’s iOS 14.5 update began its rollout in late April. As part of the update, Apple is giving users the choice to block the Identifier for Advertisers (IDFA) at the app level instead of the device level. Among other changes, this means that the iOS 14.5 update will require apps to ask users for permission to collect and share data, including the data used to target users and track the effectiveness of digital advertising.

Posted by Rich Cacciato on June 07, 2021

Authenticity Is No Longer An Option

As 2020 has been consumed with global crises, catastrophic events, and cries for change around social issues, consumers have stepped back to rethink how and where they’re using their purchasing power. We have compiled high-level themes brands should consider when looking to build consumer trust through authenticity in advertising.

Posted by Charner Creecy on December 10, 2020

Media in a Post-COVID World

As Americans begin to see a glimmer of light at the end of the COVID tunnel, we take a look at what 2021 will look like in the world of media.

Posted by Rich Cacciato on September 29, 2020

Social media night sweats, anyone?

As a social media manager, I’m finding myself a bit speechless–possibly even debilitated. So, I broke down why I’m having night sweats over social media’s constant changes and never-ending noise. This is my discovery.

Posted by Charner Creecy on September 11, 2020

Top 6 Marketing Podcasts

Trying to keep up with how the marketing world is evolving? We’re tuning into these six podcasts for all the latest trends, headlines, and current conversations.

Posted by Charner Creecy on September 11, 2020

Now what?

The bad news is that people are paying close attention. The good news, however, is that few are demanding perfection, just significant progress. Here are a few strategies for moving the ball in the right direction.

Posted by JoAnne Abed on September 09, 2020

A Roadmap to Success

Through defining your customer experience journey map, you’ll realize the “ah-ha” moments of gaps between what you think the customer experiences and what the customer actually experiences.

August 25, 2020

Making Memorable Moments

Strolling through the grocery store recently, I mindlessly passed astand-alone cooler. Upon detecting my motion, a tablet that was mounted on the door began playing a video about the contents of the cooler. It was the story of two brewers taking a chance on a dream, their journey to success, and the inherent...

August 25, 2020

Why are users leaving your website?

Let’s be honest, we’ve all experienced websites that are very bland and underwhelming. So how do you keep from having a boring site? You don’t need the fanciest motion graphics and pop-ups to draw users in. Instead, focus on...

Posted by Brian Haitz on August 07, 2020

Streamlining and Storytelling

"And while it’s common for organizations to say, “that’s just how we’ve always done it,” we asked them to consider shifting their marketing strategy. They needed a “Marie Kondo”tidying up. We call it streamlining."

July 28, 2020

Coping with COVID

The COVID-19 pandemic has put a massive strain on our daily lives resulting in high levels of stress, anxiety, and uncertainty. While recommendations from the CDC about social distancing and good hygiene are the best ways to save lives and flatten the curve, it means we can’t gather in offices, places of worship, schools, exercise classes, and restaurants. People with chronic conditions who may already experience a sense of social isolation may feel even more alone.

July 17, 2020

Culture in COVID

As the business world changes, investing in your company culture will ensure that your team is ready, willing and able to take on future challenges and move your business forward.

May 28, 2020

Quarantine Drives New Content Trends

Unsurprisingly, with Americans stuck at home, streaming services have seen a drastic uptick in usage. A whopping 568 billion minutes of content was streamed via a connected device during the first four weeks of March, an 85% increase vs. the same time period last year.

April 13, 2020

“Like, how will they know I’m, like, really popular?”

As of now, a decision has not been made on whether to remove Instagram likes or not, but there is potential impact to those who use the platform for a variety of reasons. So, who will this impact?

February 13, 2020


When I first started in advertising you were considered a fossil when you hit your late 40s.
Now you’re a fossil the moment you’re out of diapers. 

February 20, 2019

Can We Be Open Here?

Ah, the open workspace.

Sit wherever you want. Use this desk today. Use that desk tomorrow.   

December 11, 2018

Holiday Crap

Here we go again. Another season of commercials that all start with…”This holiday season…”  

November 15, 2018

Innovative Marketing: Balancing Creativity and Analytics

Too often, creativity and analytics seem to polarize in marketing. There is an ongoing clash between the two, stemming from the belief that proper use of analytics restricts creativity.

September 14, 2018

Inbound Marketing — Why Every Company Should Use It

Companies spend money ensuring their message is heard, but many of these efforts are lost because today’s average consumer tunes out these messages – 53% of consumers don’t trust advertising. Inbound marketing is a strategy based upon one simple idea – let your consumers find you.

August 17, 2018

Using the Golden Circle in Brand Identity

All brands have identities. But how many brands consciously create their identity? Communicating core values can be difficult, and is often a last priority for many organizations.

August 08, 2018

Three Top Marketing Trends for 2018

Businesses today are experiencing both difficult challenges and exciting opportunities as the world moves into 2018.

Here is our list of three of the top marketing trends to pursue in the New Year.

December 28, 2017

Using Advancement in Technology to Your Advantage

The world is on a fast track towards major change. Not only is the population growing exponentially, but the internet, mobile devices and other advances in technology are creating challenging hurdles as well as lucrative opportunities for marketers.

December 19, 2017

The Elements of a Go-To-Market Strategy & Why Every Company Needs One

Are you unknowingly confusing your audience based on your various products or services? Launching a new product or service within a parent brand can be difficult. ...

March 28, 2017

The Evolution of Buyer Habits: Using Content Marketing to Create a Path to Purchase

Let’s face it… technology has completely changed consumer habits. Today, more and more of the buyer's journey takes place online.

March 01, 2017


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