BRIGHT CO Marketing Blog | BRIGHT+CO Marketers


Spinning Tales Like a Pro: Why Storytelling Formulas Are Your Brand's New BFF

Storytelling formulas can help you package your brand's message into a gripping tale.

Posted by Jennifer Sutton on September 27, 2023

Unveiling the Superhero Within: How Your Favorite DC Characters Can Inspire Your Brand-Building Strategy

Lessons learned from superhero characters go beyond their thrilling adventures – they're surprisingly relevant to brand building.

Posted by Jennifer Sutton on September 20, 2023

A Bright POV | Meta’s New App, Threads

What You Need to Know About the ‘Twitter Killer’ and if it’s Worth the Risk for Your Business.

July 13, 2023

A Bright POV | Cookie Consent Policy

You may have heard you need a cookie policy on your website, but don’t know why or where to start. In this POV (Point of View) article, we’ll outline the reasons for having a cookie policy and discuss how to prepare to be compliant.

June 26, 2023

Radical Empathy: A Leadership Game-Changer

Empathy is a powerful tool for founders, leaders, coaches, and employees. And during the month of June, it’s a powerful trait to embrace as founders and business leaders.

June 19, 2023

GA4 Migration Deadline is Fast Approaching

The deadline for transitioning to Google Analytics 4 (GA4) is approaching quickly. Websites that have not yet migrated to Google Analytics 4 (GA4) will miss out on the benefits of the new features and improvements that come with the latest version.

June 14, 2023

Crafting Compelling Content: A Guide to Creating Memorable and Effective Content

In today's fast-paced digital world, it's becoming increasingly challenging to capture and retain your audience's attention. To succeed in this highly competitive landscape, creating content that people love and remember is not only an art but a science. In this article, we will share our secrets to creating memorable and effective content that will keep your audience coming back for more! So, without further ado, let's dive in.

June 12, 2023

Marketing Tips for Startups

Marketing is a crucial aspect of any startup's success, so it is important to build an effective marketing strategy. To help you get started, here are some pointers to help you create an effective plan to reach your target audience.

Posted by Holly Hardin on May 31, 2023

12 Reasons To Outsource Your Marketing

Outsourcing your marketing to a team can be used in addition to an in-house team, or it could replace the need for in-house staff entirely.

Posted by Jennifer Sutton on January 05, 2023

How You Know It's Time for a Website Redesign

Keeping your website up to date in an increasingly competitive marketplace can often feel like cleaning your house … once you’ve finished with one refresh, it's time to do it again. Here's how you know when it's time for a redesign.

Posted by Motte Brown on December 15, 2022

Tips for Avoiding Self-Inflicted PR Crises

Top brands like L’Oréal, Wells Fargo and even The Girl Scouts of America have suffered recent public backlash as a direct result of an offhand comment or a seemingly innocuous tweet. Nobody likes an unforced error, so what can you do to avoid them? Here are some tips ...

Posted by JoAnne Abed on November 02, 2022

Old School Tactics for Establishing Your Brand in a Local Community

Old school techniques for establishing your brand often get overlooked in today's digital-first world. But tried-and-true tactics may be just what you need to provide an immediate lift.

Posted by Motte Brown on April 04, 2022

5 Digital Marketing Musts for Small Businesses

Digital marketing is often an afterthought for many small businesses. They make the mistake of thinking digital marketing is simply about adapting traditional marketing for digital platforms. But a well-thought-out online presence that leverages technology for capturing and cultivating consumers is essential for getting quick wins while growing your business.

Posted by Motte Brown on March 22, 2022

5 Methods to Kickstart Brand Positioning

Brand positioning isn’t a luxury; it’s a necessity. In an era of countless choices for overwhelmed consumers, what your brand stands for, and the unique value you offer is key to forging authentic connections with the people who will love you, support you, and advocate for you.

Posted by Morgan McCallum on January 17, 2022

2021 Trends Lead to 2022 Tactics

Convenience or data privacy? Meta or LinkedIn? What does Google want now? The point is that we can bank on the fact that the digital "world" is not slowing down for anyone. Let’s look at how we can learn from the top 2021 trends and turn them into tactics for 2022.

Posted by Charner Creecy on January 02, 2022

Eight Marketing Tips Worth Taping To The Wall

Here’s the deal: there is no magic bullet or secret to overnight success. There is no magical plug-and-play marketing strategy that works for any category. There are, however, real, tangible steps you can take to build a solid brand. It just takes commitment, time and smart, strategic planning.

Posted by Jennifer Sutton, Founder + CEO on November 18, 2021

Digital-First Mindsets Create Positive CX

Think about the last time you had a great experience with a brand. Maybe it was an online order that included a personalized thank you note. Maybe the service at a new restaurant was *mwah* (chef-kiss-good).

Posted by Charner Creecy on September 08, 2021

Privacy Changes with the Latest iOS Update

Apple’s iOS 14.5 update began its rollout in late April. As part of the update, Apple is giving users the choice to block the Identifier for Advertisers (IDFA) at the app level instead of the device level. Among other changes, this means that the iOS 14.5 update will require apps to ask users for permission to collect and share data, including the data used to target users and track the effectiveness of digital advertising.

Posted by Rich Cacciato on June 07, 2021

Authenticity Is No Longer An Option

As 2020 has been consumed with global crises, catastrophic events, and cries for change around social issues, consumers have stepped back to rethink how and where they’re using their purchasing power. We have compiled high-level themes brands should consider when looking to build consumer trust through authenticity in advertising.

Posted by Charner Creecy on December 10, 2020

Media in a Post-COVID World

As Americans begin to see a glimmer of light at the end of the COVID tunnel, we take a look at what 2021 will look like in the world of media.

Posted by Rich Cacciato on September 29, 2020

Social media night sweats, anyone?

As a social media manager, I’m finding myself a bit speechless–possibly even debilitated. So, I broke down why I’m having night sweats over social media’s constant changes and never-ending noise. This is my discovery.

Posted by Charner Creecy on September 11, 2020

Top 6 Marketing Podcasts

Trying to keep up with how the marketing world is evolving? We’re tuning into these six podcasts for all the latest trends, headlines, and current conversations.

Posted by Charner Creecy on September 11, 2020

Now what?

The bad news is that people are paying close attention. The good news, however, is that few are demanding perfection, just significant progress. Here are a few strategies for moving the ball in the right direction.

Posted by JoAnne Abed on September 09, 2020

A Roadmap to Success

Through defining your customer experience journey map, you’ll realize the “ah-ha” moments of gaps between what you think the customer experiences and what the customer actually experiences.

August 25, 2020

Making Memorable Moments

Strolling through the grocery store recently, I mindlessly passed astand-alone cooler. Upon detecting my motion, a tablet that was mounted on the door began playing a video about the contents of the cooler. It was the story of two brewers taking a chance on a dream, their journey to success, and the inherent...

August 25, 2020

Why are users leaving your website?

Let’s be honest, we’ve all experienced websites that are very bland and underwhelming. So how do you keep from having a boring site? You don’t need the fanciest motion graphics and pop-ups to draw users in. Instead, focus on...

Posted by Brian Haitz on August 07, 2020

Streamlining and Storytelling

"And while it’s common for organizations to say, “that’s just how we’ve always done it,” we asked them to consider shifting their marketing strategy. They needed a “Marie Kondo”tidying up. We call it streamlining."

July 28, 2020

Coping with COVID

The COVID-19 pandemic has put a massive strain on our daily lives resulting in high levels of stress, anxiety, and uncertainty. While recommendations from the CDC about social distancing and good hygiene are the best ways to save lives and flatten the curve, it means we can’t gather in offices, places of worship, schools, exercise classes, and restaurants. People with chronic conditions who may already experience a sense of social isolation may feel even more alone.

July 17, 2020

Culture in COVID

As the business world changes, investing in your company culture will ensure that your team is ready, willing and able to take on future challenges and move your business forward.

May 28, 2020

Quarantine Drives New Content Trends

Unsurprisingly, with Americans stuck at home, streaming services have seen a drastic uptick in usage. A whopping 568 billion minutes of content was streamed via a connected device during the first four weeks of March, an 85% increase vs. the same time period last year.

April 13, 2020

“Like, how will they know I’m, like, really popular?”

As of now, a decision has not been made on whether to remove Instagram likes or not, but there is potential impact to those who use the platform for a variety of reasons. So, who will this impact?

February 13, 2020


When I first started in advertising you were considered a fossil when you hit your late 40s.
Now you’re a fossil the moment you’re out of diapers. 

February 20, 2019

Can We Be Open Here?

Ah, the open workspace.

Sit wherever you want. Use this desk today. Use that desk tomorrow.   

December 11, 2018

Holiday Crap

Here we go again. Another season of commercials that all start with…”This holiday season…”  

November 15, 2018

Innovative Marketing: Balancing Creativity and Analytics

Too often, creativity and analytics seem to polarize in marketing. There is an ongoing clash between the two, stemming from the belief that proper use of analytics restricts creativity.

September 14, 2018

Inbound Marketing — Why Every Company Should Use It

Companies spend money ensuring their message is heard, but many of these efforts are lost because today’s average consumer tunes out these messages – 53% of consumers don’t trust advertising. Inbound marketing is a strategy based upon one simple idea – let your consumers find you.

August 17, 2018

Using the Golden Circle in Brand Identity

All brands have identities. But how many brands consciously create their identity? Communicating core values can be difficult, and is often a last priority for many organizations.

August 08, 2018

Three Top Marketing Trends for 2018

Businesses today are experiencing both difficult challenges and exciting opportunities as the world moves into 2018.

Here is our list of three of the top marketing trends to pursue in the New Year.

December 28, 2017

Using Advancement in Technology to Your Advantage

The world is on a fast track towards major change. Not only is the population growing exponentially, but the internet, mobile devices and other advances in technology are creating challenging hurdles as well as lucrative opportunities for marketers.

December 19, 2017

The Elements of a Go-To-Market Strategy & Why Every Company Needs One

Are you unknowingly confusing your audience based on your various products or services? Launching a new product or service within a parent brand can be difficult. ...

March 28, 2017

The Evolution of Buyer Habits: Using Content Marketing to Create a Path to Purchase

Let’s face it… technology has completely changed consumer habits. Today, more and more of the buyer's journey takes place online.

March 01, 2017


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