Keeping your website up to date in an increasingly competitive marketplace can often feel like cleaning your house … once you’ve finished with one refresh, it's time to do it again.
The average life span of a website is 2 years and 7 months. And though it's not a hard and fast rule to redesign your site this often, if it's on the other side of 3 years, you may want to begin thinking about including it in your budget soon … very soon!
Here are some ways to tell if this project is a must for 2023:
Your website looks dated
First, a disclaimer. It is difficult, and unnecessary, to keep up with every web design trend. And features that many consider outdated may often suit your business needs well.
That said, you typically know a dated site when you see it—sites using Papyrus font with an abundance of stock photography, homepages that have multiple hero sliders with too much content on them or extremely shallow sites with content crammed into an infinite scroll where you never seem to hit bottom. Hey, footers are cool and helpful, people!
Typically, if you have a good framework on a secure platform, it’s easy to give your site a fresh look without going too deep.
Your website is not mobile responsive
With mobile searches now accounting for over half of website traffic, having a responsive design is essential. Whenever a user must zoom or resize or navigate broken images or strings of text, you lose credibility. More importantly, you lose customers. And that’s not all you lose.
Websites that are not mobile-friendly loose search engine traffic as Google prioritizes responsive web design in their rankings.
Your website metrics are decreasing
Every industry is different, so benchmark metrics aren’t a one-size-fits-all indication of web performance. But if your traffic has been steadily declining, engagement metrics like bounce rate and session duration are getting worse, and your conversions are non-existent, then it's time for a serious assessment.
If you’re overdue for a website redesign or in need of a refresh, reach out to BRIGHT+CO. We have an experienced and award-winning web design and development team that can help you meet all your web goal
