Companies spend years building and maintaining workplace cultures, which is not a small investment. When businesses are hit with unexpected shifts (i.e. a worldwide pandemic) along with an incredible level of uncertainty, your company’s culture is critical.

Did you already have a specific plan in place for dealing with a global pandemic? We didn’t.

But it shouldn’t matter either way.

Why? Because if you’ve spent time developing greatness among your employees, they’re going to deliver greatness. Because you’ve communicated the importance of your employees’ personal roles and the value they individually bring to your company and your clients or customers. And because you’ve already developed a consistent set of values. A set of values that your employees relate to and believe in because your company lives by them.

So, what does BRIGHT+CO value?

• Teamwork and Respect
• Collaboration
• Diversity
• Relevance
• Flexibility
• Adaptability

We live these values. We thrive on these values. Both in the way we treat each other and the way we work with our clients to meet their goals now and in the future.

Our business operations mirror these values, which gave us a leg up in maintaining our culture when quarantined by COVID-19. With remote work processes and technology already in place, we’ve seamlessly continued to function as a team in spite of the new distractions of working from home (kids, pets, internet outages, etc.). We collaborate on relevant topics internally and with our clients, maintain flexibility based on schedules that work best for client teams, and we’ve adjusted our advice to clients based on current events while doing the same with our own business decisions.

This is how you build a solid brand and a competitive company with loyal employees and clients.

As the business world changes, investing in your company culture will ensure that your team is ready, willing and able to take on future challenges and move your business forward.