Case Studies

FATZ Cafe: Marketing Your Secret Sauce

BRIGHT+CO has a passion for food and to help local businesses thrive. Fatz Café allows us to feed both our passions.

In 2015, we worked with Fatz to refresh the brand - including logos, voice, positions strategy, internal workshops, consumer research, new prototype restaurant and a new creative platform. We completed the new prototype of the restaurant, collaborating with the design architect, finalized the new logo, new menus and brand guidelines and began our launch Q1 of this year.

Patrick Square: A Traditional Neighborhood Development

Patrick Square is a master planned community in Clemson, SC, that is unique as it is developed into the landscape to preserve the greenspace. It has a commercial town center as well as residential properties.

RSC Bio Solutions

RSC Bio Solutions, a global leader in environmentally acceptable lubricants and cleaners for marine and land markets, partnered with BRIGHT+CO Marketing to establish a new “branded house” strategy. BRICHT+CO conducted extensive research and in-depth analysis of RSC Bio Solutions’ previous brand identity and product naming architecture, as well as a competitive analysis of RSC Bio Solutions’ target markets. It was determined that the competitive offerings were rather undifferentiated, which gave RSC Bio Solutions a good opportunity to create a strong market penetration with a branded product portfolio.

The Greenville Chamber: Creating a Branded House

Over the last 5 years, The Greenville Chamber had developed a go-to-market strategy that was based on a “house of brands” approach, which resulted in 78 different logos and brand names. BRIGHT+CO was brought in to help them create a higher value proposition to the business community. After conduction both primary and secondary research, we recommended that the organization go to market as a branded house – as it would be more efficient and effective in communicating messages with clarity.

Wastequip: Toter: Marketing a House of Brands

Wastequip is a manufacturer of waste and recycling products, that is also a parent brand to Toter, Mountain Tarp, Pioneer, Galbreath and GoToParts. Toter, is a plastic trashcan manufacturer, Pioneer and Galbreath are tarping system manufacturing brands. Galbreath is a large container manufacturer. And GoToParts is an aftermarket parts brand for the industry.


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