Marketing Case Studies | Bright+Co Marketers

Case Studies

Advance America: Defining Culture to Enhance Performance

Recognizing the extreme importance of culture and internal communications, Advance America turned to BRIGHT+CO to create an employee engagement program that focused on gathering needed data, defining the desired culture and behaviors, identifying and attacking gaps and barriers, and creating a corporate-wide communications and training program designed to drive wide-spread employee buy-in to a culture that recognizes its service philosophy and rewards those who reinforce it.


Greenville Drive: Together We Win

Through months of collaborative planning and strategic execution, our brand new Together We Win campaign drove awareness, engagement, and results.


Harper General Contractors: New Website Launch

In July of 2018 we partnered with Harper General Contractors to create and launch a new responsive website for their growing business. This website project included new content, design and restructuring of the site’s architecture and user flow to support their business and evolving needs of the audience.


Patrick Square: A Traditional Neighborhood Development

Patrick Square is a master planned community in Clemson, SC, that is unique as it is developed into the landscape to preserve the greenspace. It has a commercial town center as well as residential properties.


RSC Bio Solutions

RSC Bio Solutions, a global leader in environmentally acceptable lubricants and cleaners for marine and land markets, partnered with BRIGHT+CO Marketing to establish a new “branded house” strategy. BRIGHT+CO conducted extensive research and in-depth analysis of RSC Bio Solutions’ previous brand identity and product naming architecture, as well as a competitive analysis of RSC Bio Solutions’ target markets. It was determined that the competitive offerings were rather undifferentiated, which gave RSC Bio Solutions a good opportunity to create a strong market penetration with a branded product portfolio.


The Greenville Chamber: Creating a Branded House

Over the last 5 years, The Greenville Chamber had developed a go-to-market strategy that was based on a “house of brands” approach, which resulted in 78 different logos and brand names. BRIGHT+CO was brought in to help them create a higher value proposition to the business community. After conduction both primary and secondary research, we recommended that the organization go to market as a branded house – as it would be more efficient and effective in communicating messages with clarity.


Wastequip: Toter: Marketing a House of Brands

Wastequip is a manufacturer of waste and recycling products, that is also a parent brand to Toter, Mountain Tarp, Pioneer, Galbreath and GoToParts. Toter, is a plastic trashcan manufacturer, Pioneer and Galbreath are tarping system manufacturing brands. Galbreath is a large container manufacturer. And GoToParts is an aftermarket parts brand for the industry.

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