Patrick Square is a master planned community in Clemson, SC, that is unique as it is developed into the landscape to preserve the greenspace. It has a commercial town center as well as residential properties.
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RSC Bio Solutions, a global leader in environmentally acceptable lubricants and cleaners for marine and land markets, partnered with BRIGHT+CO Marketing to establish a new “branded house” strategy. BRICHT+CO conducted extensive research and in-depth analysis of RSC Bio Solutions’ previous brand identity and product naming architecture, as well as a competitive analysis of RSC Bio Solutions’ target markets. It was determined that the competitive offerings were rather undifferentiated, which gave RSC Bio Solutions a good opportunity to create a strong market penetration with a branded product portfolio.
Over the last 5 years, The Greenville Chamber had developed a go-to-market strategy that was based on a “house of brands” approach, which resulted in 78 different logos and brand names. BRIGHT+CO was brought in to help them create a higher value proposition to the business community. After conduction both primary and secondary research, we recommended that the organization go to market as a branded house – as it would be more efficient and effective in communicating messages with clarity.
Wastequip is a manufacturer of waste and recycling products, that is also a parent brand to Toter, Mountain Tarp, Pioneer, Galbreath and GoToParts. Toter, is a plastic trashcan manufacturer, Pioneer and Galbreath are tarping system manufacturing brands. Galbreath is a large container manufacturer. And GoToParts is an aftermarket parts brand for the industry.
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