BRIGHT+CO Marketing Announces New Hires in Media, Production Departments
New team members enhance the agency’s integrated digital expertise
Greenville, S.C. (December 2, 2021) – Greenville-based full-service marketing communications firm BRIGHT+CO Marketing has strengthened its integrated digital expertise with the addition of two new key hires. Bethany Wimmer joins the firm as a producer, while Josh Hill joins as media manager. Both Hill and Wimmer have deep expertise in planning, strategic development and project management, focusing heavily on more fully integrating digital tactics and best practices into agency processes.
A graduate of Furman University, Wimmer comes to BRIGHT+CO with 20 years of project and relationship management expertise. Over the course of her career, she has coordinated efforts across a wide range of marketing areas, including community relations, graphic design, content creation, social media, digital communications and website management. This broad expertise paired with strong organizational and communications skills have allowed her to excel as a producer and workflow manager. Prior to BRIGHT, Bethany worked primarily in radio production, with roles at Entercom, Clear Channel Communications and Summit Media, as well as with The Peace Center. In her new role, Bethany will be responsible for working across department lines to create plans and schedules and ensure the timely completion of work with a special focus on the agency’s many digital projects.
Josh Hill brings a uniquely integrated and collaborative perspective to his role as media manager, where he will be responsible for developing paid media strategy, budget and channel allocation, media buying and placement. In addition to traditional media department responsibilities, Josh will lend his considerable digital marketing expertise to evaluate channels and more closely integrate social media, content stream evaluation and planning, and channel management with an eye toward performance evaluation and metrics. Josh, who holds a bachelor’s degree in business administration from Lee University, was previously employed as a digital marketing manager with Radical and Warrior Instruments.
“BRIGHT+CO is known for our depth and breadth of expertise, as well our strength in developing cohesive marketing campaigns designed to use all the resources at our disposal to tackle client challenges and opportunities head-on,” noted BRIGHT+CO Founder and CEO Jennifer Sutton. “The addition of Bethany and Josh to the team will allow us to go deeper and create, analyze, adjust and deliver even more robust and effective campaigns, especially in the rapidly evolving digital space, which touches all facets of our business. We are thrilled to welcome these talented people to our already exceptional team.”
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BRIGHT+CO is a woman-owned, SC-registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the founder of the non-traditional agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. This agency model allows the team to provide solutions in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where a cohesive and collaborative team is designed around the client’s needs and budgets. BRIGHT+CO’s clients include Habitat for Humanity of Greenville County, Renewable Water Resources, Uniroyal, Greenville Chamber, Lowes Foods, Milliken, Michelin, Harper Construction, Greenville Drive, and Far Niente Winery and its family of brands (Far Niente, Dolce, Nickel & Nickel, EnRoute, Bella Union and Post & Beam).