Greenville, S.C. (March XX,2019) – BRIGHT+CO Marketing was honored with the Mosaic Award for diversity and inclusion during the American Advertising Awards on Saturday, February 23. This esteemed award recognizes companies, individuals and agencies whose dedication to diversity and inclusion is evident through creative work and organization-wide initiatives.
The Mosaic Award was presented to BRIGHT+CO in recognition of work done on behalf of Unity Park, a projected 60-arce greenspace west of Downtown Greenville. Unity Park will maintain a historical Greenville greenspace, create opportunities for affordable housing and promote community and diversity by providing a place where groups of all backgrounds can gather.
“Unity Park represents a modern southern community focused on fostering harmony and inclusion among our increasingly diverse community,” says BRIGHT+CO partner and chief creative officer Andy Mendelsohn. “On this project, our team sought to create materials that represent Greenville’s blossoming unity, celebrate its diversity and demonstrate the importance of sustaining a greenspace in a city that’s experiencing rapid and exponential growth.”
BRIGHT+CO, a woman-owned small business, invests in community advocacy through pro bono work and engagement with a variety of non-profit organizations throughout the Upstate. The agency has done work for a variety of work for local businesses that support diversity, community-building and economic development, including the Greenville Chamber, Junior Achievement of Upstate South Carolina and Habitat for Humanity of Greenville.
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BRIGHT+CO is a woman-owned, SC registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the founder of the non-traditional agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is partner and chief creative officer and believes that the agency model allows the team to provide solutions in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where a cohesive and collaborative team is designed around the client’s needs and budgets. BRIGHT+CO’s clients include Advance America, Habitat for Humanity of Greenville County, Renewable Water Resources, Uniroyal, Lowes Foods, Milliken, Michelin, and Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp).