First, what is GA4 and why should I care?

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It was introduced in October 2020 as a replacement for Universal Analytics (UA), which has been in use for over a decade. GA4 offers several new features and improvements over its predecessor, including more granular data controls, advanced machine learning capabilities, and a more user-friendly interface. One of the key benefits of GA4 is its ability to track user behavior across multiple devices and platforms, providing a more complete view of the customer journey. GA4 integrates with Google's marketing and advertising tools, allowing businesses to better understand the impact of their campaigns on user behavior and conversions.

Some of the features that make GA4 stand out include machine learning insights, which can help website owners gain deeper insights into user behavior. Additionally, cross-device tracking can help website owners better understand how users interact with their website across multiple devices.

One of the most important benefits of GA4 is its ability to handle data privacy regulations more effectively. As new privacy laws and regulations continue to be introduced around the world, website owners need to ensure that they are collecting and handling user data in a compliant manner. GA4 has been designed to help website owners do this more effectively, providing greater peace of mind for both website owners and their users.

What is the deadline and why is it important?

The deadline for transitioning to Google Analytics 4 (GA4) is approaching quickly. Starting July 1, 2023, UA properties will stop processing new incoming data from websites, and historical data from UA properties will only be available to be viewed, exported, or saved until December 31, 2023.

Websites that have not yet migrated to Google Analytics 4 (GA4) will miss out on the benefits of the new features and improvements that come with the latest version. Without migrating to GA4, website owners may also experience limitations in accessing certain reports and data analysis tools. It is recommended that website owners migrate to GA4 as soon as possible to stay up-to-date with the latest advancements in web analytics.

This means that if you haven't already made the switch, now is the time to do so. To avoid any disruption in your website's analytics, be sure to make the transition before the deadline.

The good news is that Bright has a procedure and checklist for managing the migration and can do it rather quickly.

Don't wait until the last minute – contact us to start the switch today.