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BRIGHT+CO Wins Three ProAds Awards

Greenville, S.C. (September 19, 2016) – BRIGHT+CO Marketing won one silver and two bronze awards at the 2016 Business Marketing Association (BMA) Carolinas ProAds Awards Banquet.

“Our team is made up of some of the best and brightest marketing specialists in the country, providing a full line of services that is unmatched by any agency,” said Jennifer Sutton, BRIGHT+CO’s founder and chief executive officer. “Our approach offers companies a very modern, nimble, tech-savvy and cost-efficient way to get the best, most up-to-date thinking and talent and I am excited that our work was recognized at such a high level.”

BRIGHT+CO won a silver award for the development of JGeiger Shading Technology’s website and two bronze awards for JGeiger Shading Technology’s rebranding and Greenville Chamber’s rebranding.

For JGeiger Shading Technology, BRIGHT+CO created a modern, high-end design brand, including new website, marketing communications plan, brand and product family architecture, company and product names, logo design and marketing materials. For Greenville Chamber, BRIGHT+CO redefined the brand architecture and naming taxonomy, vision and mission statements, elevator speech, positioning strategy, tagline, experiential design of their space, collateral and ad campaign, resulting in a more unified brand.

BRIGHT+CO’s clients are mostly US-based and headquartered in the SE and NE regions. The company has a depth of experience with CPG brands, QSR and other retail-based sectors, real estate and industrial/manufacturing global brands. Some of its notable clients are Café Enterprises, Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer, & Mountain Tarp), Microban International, RSC Bio Solutions, PREG Piedmont Reproductive Endocrinology Group, Milestone Homes, and Lennar International.

About BRIGHT+CO

BRIGHT+CO is a woman-owned, SC-registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the CEO and founder of the new agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is her partner and the Chief Creative Officer at BRIGHT+CO and shares Jennifer’s vision for helping organizations, big or small, develop strategies that place the consumer at its core. And, doing so in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than what other agencies are doing. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, as we design a cohesive and collaborative team around our clients’ needs and budgets. 

About BMA Carolinas

The Business Marketing Association is the leading professional resource for business-to-business (B2B) marketers. It connects members with the kind of knowledge, people and programs that make achieving their business objectives more efficient and effective. The Business Marketing Association focuses on challenges and opportunities to help marketing professionals more appropriately plan the most effective strategies to maximize their companies’ marketing return on investment.

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