BRIGHT+CO Brings Home Best in Show at AAF's Addy Awards
BRIGHT+CO Celebrates Best in Show
Greenville, S.C. (March 1, 2016) – BRIGHT+CO Marketing won two gold awards and the Best of Show award at the American Advertising Federation (AAF) Greenville awards ceremony.
“I am so proud of our team and the work that we have done so far,” said Jennifer Sutton, BRIGHT+CO’s founder and chief executive officer. “Our approach offers companies a very modern, nimble, tech-savvy and cost-efficient way to get the best, most up-to-date thinking and talent and I am excited that our work was recognized at such a high level.”
BRIGHT+CO won the AAF Greenville Best of Show award for the development of Mystique’s website, a high-rise luxurious development in Pelican Bay, Naples, Fla., and a gold award for an integrated marketing campaign for Patrick Square, a traditional neighborhood development in Clemson, S.C.
“The judges were impressed by BRIGHT+CO’s work and professionalism. Mystique’s website, which won Best of Show, demonstrates elegance and attention to detail while also being user-friendly and easy to navigate. I admire Jennifer and her team and I am certain this is only the beginning for them,” said Suzannah Howell, AAF Greenville president.
BRIGHT+CO is a full service agency that offers fewer layers of costly bureaucracy, that consumes less time, and that simply offers clients better thinking and higher quality output. “We looked to the future of business and created a model that was prepared for that future. The agency model we have is a bit untraditional – but you will need that to plan and run a successful marketing program in today’s landscape,” said Andy Mendelsohn, BRIGHT+CO’s chief creative officer.
BRIGHT+CO’s clients include Fatz Café, the restaurant chain from Taylors; Gulf Bay Properties, a luxury real estate developer in Naples, Florida; RSC Bio Solutions, a leader in readily biodegradable lubricants, cleaners, degreasers and absorbents; among others.
BRIGHT+CO is a woman owned, SC-registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the CEO and founder of the new agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is the Chief Creative Officer and shares Jennifer’s vision for helping organizations, big or small, develop strategies that place the consumer at its core. And, doing so in a manner that is much more contemporary, agile, cost-efficient and technologically savvy way than other agencies are doing. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where we design a cohesive and collaborative team around our client’s needs and budgets.