Greenville, S.C. (May 17, 2021) – Greenville-based full-service marketing communications firm BRIGHT+CO Marketing has expanded its digital marketing team by promoting Bryan Barton to digital project manager. In this new role, Barton will be responsible for interacting with project leads for each account to project manage and coordinate the timely and effective execution of agency web development and digital activities, tracking and analyzing data insights to offer clear and actionable recommendations to clients and team members, collaborating with the broader digital team to create wireframes and storyboards, and creating a more robust and satisfying customer experience.
Barton, who holds a Bachelor of Science degree in business management from Clemson University, has been with BRIGHT+CO since 2019. Over the course of that time, he has worked on media projects, seeking out additional responsibilities and training in the digital realm, including SEO/SEM and earning Google certification in several areas, including Google Analytics Individual Qualification, Google Ads Fundamentals and Google Ads Search. He has become a trusted advisor to clients across the board, keeping up to date on methodology and trends, while assisting the social media, public relations, media and digital teams.
“Bryan has proven himself to be a hardworking and talented digital marketer,” said BRIGHT+CO founder and CEO Jennifer Sutton. “We value his input in areas like heat mapping tools, usability frameworks, site health evaluation, digital advertising and user journey mapping, and we are pleased to reward his efforts with this promotion.”