Greenville, S.C. (May 9, 2017) – BRIGHT+CO Marketing received two awards at the 2017 South Carolina Public Relations Society of America (SCPRSA) Mercury Awards ceremony that was held in Columbia last week.
BRIGHT+CO was recognized for their exceptional programs and projects they implemented for their clients over the 2016 calendar year with the following two awards:
- Marketing Business to Business Award of Excellence for the RSC FUTERRA™ New Product Launch Campaign for RSC Bio Solutions
- Public Service Award of Merit for the Every Spill Matters Campaign for RSC Bio Solutions
“It is a great honor to have been recognized with two awards from this year’s SCPRSA Mercury Awards,” said Jennifer Sutton, founder and CEO of BRIGHT+CO Marketing. “We strive for excellence in every area of our work and it is a true honor to receive such prestigious awards.”
The RSC FUTERRA™ New Product Launch Campaign was also recently selected as the 2017 Campaign of the Year by the Business Intelligence Group. This campaign was executed for RSC Bio Solutions, a global leader in environmentally acceptable lubricants and cleaners for marine and land markets, and campaign tactics included a press conference for media, a hospitality event for key customers, print and digital ads, email drip campaigns, landing pages, webinars, editorial articles and whitepapers, presentations at tradeshows and conferences, and social media outreach.
The SCPRSA Mercury Awards ceremony brings together public relations professionals from across the state each year and recognizes excellence in public relations and marketing campaigns and tactics. The Mercury Awards have an extensive submission process that evaluates public relations and marketing initiatives based on sound research, planning, execution, and results. The Mercury Awards are regarded as the pre-eminent achievement of public relations in South Carolina. For more information and for a complete list of this year’s winners, visit www.scprsa.org.
About BRIGHT+CO Marketing
BRIGHT+CO is a woman owned, SC-registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the CEO and founder of the new agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is partner and CCO and shares Jennifer’s vision for helping organizations, big or small, develop strategies that place the consumer at its core. And, doing so in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies are doing. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where we design a cohesive and collaborative team around our client’s needs and budgets. BRIGHT+CO’s clients include Fatz Café, Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp), Microban International, RSC Bio Solutions, Milliken, Lennar Carolinas, Lennar International and Lowes Food Stores.