Press Releases

BRIGHT+CO Marketing Wins International Public Relations and Marketing Award

Greenville, S.C. (May 1, 2017) – BRIGHT+CO Marketing and the Business Intelligence Group announced that BRIGHT+CO Marketing’s FUTERRA New Product Launch Campaign has won the 2017 Public Relations and Marketing Excellence Award.

“We are honored to be recognized for the hard work performed on behalf of our client, RSC Bio Solutions,” said Jennifer Sutton, founder and CEO of BRIGHT+CO Marketing. “We strive for excellence in every area of our work and it is a true honor to receive such a prestigious international award.”

The FUTERRA New Product Launch Campaign was selected as the 2017 Campaign of the Year. RSC Bio Solutions, a global leader in environmentally acceptable lubricants and cleaners for marine and land markets, partnered with BRIGHT+CO Marketing to establish the brand of its newest family of products, the RSC FUTERRA HF Series. The product launch campaign was executed in three stages – teaser campaign, official product launch and post-launch marketing campaign. Campaign elements included a press conference for media, a hospitality event for key customers, print and digital ads, email drip campaigns, landing pages, webinars, editorial articles and whitepapers, presentations at tradeshows and conferences, and social media outreach. The launch and post-launch stages were unified under the tagline “We are ready for the future. Because we’ve created it.”

“Our judges were clear that BRIGHT+CO Marketing deserves recognition for their ability to drive tangible and quantifiable business results through the creative use of communications,” said Maria Jimenez, director of the Business Intelligence Group. “On behalf of our staff and the judging panel we congratulate the entire team for their outstanding performance.”

Other 2017 Public Relations and Marketing Excellence Award winners include work from AMNHealthcare, ASTRSK PR, Bospar, Fingerpaint Marketing, IBM, Impartner, McBeard, and Vested. The judges of the program also named several finalists including AR|PR, Ideas That Evoke, Gabriel Marketing Group, GOLD PR | Social Media, VSC Consulting, Whereoware and Yoghurt Digital.

For more information on the 2017 Public Relations and Marketing Excellence awards visit https://www.bintelligence.com/pr-excellence/.

About BRIGHT+CO Marketing

BRIGHT+CO is a woman owned, SC-registered corporation with its principal office in Greenville, SC.  Jennifer Sutton is the CEO and founder of the new agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is partner and CCO and shares Jennifer’s vision for helping organizations, big or small, develop strategies that place the consumer at its core.  And, doing so in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies are doing. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where we design a cohesive and collaborative team around our client’s needs and budgets. BRIGHT+CO’s clients include Fatz Café, Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp), Microban International, RSC Bio Solutions, Milliken, Lennar Carolinas, Lennar International and Lowes Food Stores.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

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