Greenville, S.C. (August X,2019) – BRIGHT+CO Marketing, one of the region’s fastest-growing award-winning full-service marketing firms, has recently expanded its client service and media teams with the addition of a new media director, client service lead and media coordinator.
Media director Rich Cacciato comes to BRIGHT+CO with more than ten years of media buying and strategy experience earned at New York-based Assembly&Allegory, MDC Partners and TARGETCAST, TCM where he negotiated and managed all national TV and video executions on behalf of clients such as AMC Network, 1-800 Contacts, Red Robin, Nickelodeon, The UPS Store, Ricola, A24 Films, BBC America, and Timberland. With broad expertise in media evaluation and planning, Rich also developed Assembly & Allegory’s proprietary media evaluation and prioritization tool. With a Bachelor of Science degree in marketing from Clemson University, he will oversee a portfolio of assigned media clients.
The BRIGHT+CO media team has also added Bryan Barton, as a media coordinator. A former BRIGHT+CO intern, Bryan will use his project management and organizational skills to support the media director in tracking media results and trafficking ad campaigns.
Elizabeth Perry brings extensive expertise in branding, marketing program managementand client development across a wide range of industries and tactical areas to her new role at BRIGHT+CO. As a client service lead, she will support the CEO in managing client projects to ensure the overall quality of client work.
Elizabeth’s resume includes tenures with Ogletree Deakins,Emedia Group and SynnexCorporation. Elizabeth will support all client teams.
“BRIGHT+CO has been on an incredible growth streak, driving our need to expandour staffin key areas,” said Jennifer Sutton, founder and CEO of BRIGHT+CO Marketing. “The addition of Rich, Bryan and Elizabeth will allow us to be more scalable and continue to provide the deep expertise and consistently superior level of client service for which we are known. We are so happy to have them onboard.”
BRIGHT+CO is a woman-owned, SC registered corporation with its principal office in Greenville, SC. Jennifer Sutton is the founder of the non-traditional agency model and believes that for any marketing campaign or program to be successful, both science and art need to be equally thought through and applied. Andy Mendelsohn is chief creative officer and believes that the agency model allows the team to provide solutions in a manner that is much more contemporary, agile, cost-efficient and technologically savvy than other agencies. BRIGHT+CO provides the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best creative firms, where a cohesive and collaborative team is designed around the client’s needs and budgets. BRIGHT+CO’s clients include Advance America, Habitat for Humanity of Greenville County, Renewable Water Resources, Uniroyal, Lowes Foods, Milliken, Michelin, and Wastequip and its family of brands (Wastequip, Toter, Galbreath, Pioneer and Mountain Tarp).