The lack of a comprehensive marketing framework is a common reason many companies fail. When there is no clear strategy, companies tend to engage in random acts of marketing—throwing resources into uncoordinated campaigns that lack direction.
December 09, 2024Many CEOs and business owners make a critical error: treating marketing as just a support function for sales. This mindset can be a silent killer, leading to undervalued brands, disconnected customer relationships, and missed revenue opportunities.
December 02, 2024Many companies, from scrappy startups to seasoned enterprises, fall into the same trap: viewing branding as a visual identity or marketing as a secondary function, simply a tool for boosting sales rather than a strategic driver for business growth.
November 25, 2024Utilize research design to shatter expectations and revolutionize your understanding of perceptions and attitudes.
Posted by Jennifer Sutton on April 17, 2024Boldness in research design can unlock invaluable insights and paves the way for groundbreaking branding strategies.
Posted by Jennifer Sutton on March 13, 2024Find unique ways to emotionally connect with your audience to amplify your marketing efforts.
Posted by Jennifer Sutton on March 06, 2024Branding isn’t just about creating a logo that pops or a tagline that zings. It's about playing a sly game with the human mind.
Posted by Jennifer Sutton on February 28, 2024Did you know that it takes only 0.05 seconds for users to form an opinion about your website? That's why a stunning design is crucial.
Posted by Jennifer Sutton on February 21, 2024SEO unlocks the door to online visibility, making it easier for potential customers to find you. Digital marketing takes it a step further, strategically promoting your business across various channels.
Posted by Jennifer Sutton on February 14, 2024Understanding your audience uncovers hidden perceptions and attitudes and provides a level of invaluable insights that will shape your branding strategy.
Posted by Jennifer Sutton on February 07, 2024Cut through the noise and make your brand unforgettable. Let's explore the untapped potential of branding and revolutionize the way you connect with your audience.
Posted by Jennifer Sutton on January 31, 2024As an expert in this field, you've got the power to drive impactful campaigns and maximize the reach of your brand.
Posted by Jennifer Sutton on January 24, 2024Think back to your favorite TV shows. Notice any patterns? You might not believe it, but many follow tried-and-true storytelling templates that keep you glued to the screen.
Posted by Jennifer Sutton on January 17, 2024In a world of constant distractions and limited attention spans, the battle for engagement lies in crafting a message that is undeniably powerful and impactful. The medium becomes secondary when the message itself holds the key.
January 10, 2024In the fast-paced world of advertising, agency professionals are constantly striving to strike a delicate balance between maintaining strong client relationships and adhering to marketing best practices.
Posted by Jennifer Sutton on January 03, 2024Unravel the secrets of unleashing visual power and setting the stage for unignorable storytelling.
Posted by Jennifer Sutton on December 27, 2023As we celebrate our 10-year milestone, we reflect on the challenges faced, the milestones achieved, and the valuable lessons learned along the way.
Posted by Jennifer Sutton on December 21, 2023Behind every captivating fable, thrilling novel, or binge-worthy series, there's a storytelling formula at work. These tried-and-true structures keep us hooked from start to finish.
Posted by Jennifer Sutton on December 20, 2023Creating a hit TV show is all about finding the perfect balance between what the creators want to express and what the audience wants to watch.
Posted by Jennifer Sutton on December 13, 2023Programmatic advertising has revolutionized the way we reach and engage with our target audience. From real-time bidding to sophisticated targeting, here's everything you need to know about this game-changing approach.
November 29, 2023'The Creator' archetype is all about innovation, imagination, and the absolute joy of crafting something fantastic from scratch.
Posted by Jennifer Sutton on November 22, 2023Our favorite superheroes hold some serious nuggets of wisdom when it comes to building a kickass brand.
Posted by Jennifer Sutton on November 15, 2023Tracking the right Key Performance Indicators (KPIs) is crucial for measuring the success of your marketing efforts.
Posted by Jennifer Sutton on November 08, 2023Crafting a compelling brand narrative goes beyond simply telling your company's story. It's about creating an emotional connection with your audience and showcasing the value your brand brings to their lives.
November 01, 2023In our increasingly polarized world, it can be tough to find common ground with people who hold different viewpoints. That's where radical empathy comes in.
Posted by Jennifer Sutton on October 25, 2023Let’s dissect some of the most buzz-worthy marketing campaigns out there and see what made them sing or sink.
Posted by Jennifer Sutton on October 18, 2023Using archetype personas to shape your brand's narrative.
Posted by Jennifer Sutton on October 11, 2023Branding isn't just about snazzy logos or catchy taglines. It's a psychological game. To win this game and get your customers to click 'add to cart', you have to understand the nitty-gritty of human behavior.
Posted by Jennifer Sutton on October 04, 2023Storytelling formulas can help you package your brand's message into a gripping tale.
Posted by Jennifer Sutton on September 27, 2023Lessons learned from superhero characters go beyond their thrilling adventures – they're surprisingly relevant to brand building.
Posted by Jennifer Sutton on September 20, 2023What You Need to Know About the ‘Twitter Killer’ and if it’s Worth the Risk for Your Business.
July 13, 2023
You may have heard you need a cookie policy on your website, but don’t know why or where to start. In this POV (Point of View) article, we’ll outline the reasons for having a cookie policy and discuss how to prepare to be compliant.
June 26, 2023Empathy is a powerful tool for founders, leaders, coaches, and employees. And during the month of June, it’s a powerful trait to embrace as founders and business leaders.
June 19, 2023The deadline for transitioning to Google Analytics 4 (GA4) is approaching quickly. Websites that have not yet migrated to Google Analytics 4 (GA4) will miss out on the benefits of the new features and improvements that come with the latest version.
June 14, 2023In today's fast-paced digital world, it's becoming increasingly challenging to capture and retain your audience's attention. To succeed in this highly competitive landscape, creating content that people love and remember is not only an art but a science. In this article, we will share our secrets to creating memorable and effective content that will keep your audience coming back for more! So, without further ado, let's dive in.
June 12, 2023Marketing is a crucial aspect of any startup's success, so it is important to build an effective marketing strategy. To help you get started, here are some pointers to help you create an effective plan to reach your target audience.
Posted by Holly Hardin on May 31, 2023
Outsourcing your marketing to a team can be used in addition to an in-house team, or it could replace the need for in-house staff entirely.
Posted by Jennifer Sutton on January 05, 2023
Keeping your website up to date in an increasingly competitive marketplace can often feel like cleaning your house … once you’ve finished with one refresh, it's time to do it again. Here's how you know when it's time for a redesign.
Posted by Motte Brown on December 15, 2022
Top brands like L’Oréal, Wells Fargo and even The Girl Scouts of America have suffered recent public backlash as a direct result of an offhand comment or a seemingly innocuous tweet. Nobody likes an unforced error, so what can you do to avoid them? Here are some tips ...
Posted by JoAnne Abed on November 02, 2022
Old school techniques for establishing your brand often get overlooked in today's digital-first world. But tried-and-true tactics may be just what you need to provide an immediate lift.
Posted by Motte Brown on April 04, 2022
Digital marketing is often an afterthought for many small businesses. They make the mistake of thinking digital marketing is simply about adapting traditional marketing for digital platforms. But a well-thought-out online presence that leverages technology for capturing and cultivating consumers is essential for getting quick wins while growing your business.
Posted by Motte Brown on March 22, 2022
Brand positioning isn’t a luxury; it’s a necessity. In an era of countless choices for overwhelmed consumers, what your brand stands for, and the unique value you offer is key to forging authentic connections with the people who will love you, support you, and advocate for you.
Posted by Morgan McCallum on January 17, 2022
Convenience or data privacy? Meta or LinkedIn? What does Google want now? The point is that we can bank on the fact that the digital "world" is not slowing down for anyone. Let’s look at how we can learn from the top 2021 trends and turn them into tactics for 2022.
Here’s the deal: there is no magic bullet or secret to overnight success. There is no magical plug-and-play marketing strategy that works for any category. There are, however, real, tangible steps you can take to build a solid brand. It just takes commitment, time and smart, strategic planning.
Posted by Jennifer Sutton, Founder + CEO on November 18, 2021
Think about the last time you had a great experience with a brand. Maybe it was an online order that included a personalized thank you note. Maybe the service at a new restaurant was *mwah* (chef-kiss-good).
Posted by Charner Creecy on September 08, 2021
Apple’s iOS 14.5 update began its rollout in late April. As part of the update, Apple is giving users the choice to block the Identifier for Advertisers (IDFA) at the app level instead of the device level. Among other changes, this means that the iOS 14.5 update will require apps to ask users for permission to collect and share data, including the data used to target users and track the effectiveness of digital advertising.
Posted by Rich Cacciato on June 07, 2021
As 2020 has been consumed with global crises, catastrophic events, and cries for change around social issues, consumers have stepped back to rethink how and where they’re using their purchasing power. We have compiled high-level themes brands should consider when looking to build consumer trust through authenticity in advertising.
Posted by Charner Creecy on December 10, 2020
As Americans begin to see a glimmer of light at the end of the COVID tunnel, we take a look at what 2021 will look like in the world of media.
Posted by Rich Cacciato on September 29, 2020
As a social media manager, I’m finding myself a bit speechless–possibly even debilitated. So, I broke down why I’m having night sweats over social media’s constant changes and never-ending noise. This is my discovery.
Posted by Charner Creecy on September 11, 2020Trying to keep up with how the marketing world is evolving? We’re tuning into these six podcasts for all the latest trends, headlines, and current conversations.
Posted by Charner Creecy on September 11, 2020
The bad news is that people are paying close attention. The good news, however, is that few are demanding perfection, just significant progress. Here are a few strategies for moving the ball in the right direction.
Posted by JoAnne Abed on September 09, 2020
Through defining your customer experience journey map, you’ll realize the “ah-ha” moments of gaps between what you think the customer experiences and what the customer actually experiences.
August 25, 2020
Strolling through the grocery store recently, I mindlessly passed astand-alone cooler. Upon detecting my motion, a tablet that was mounted on the door began playing a video about the contents of the cooler. It was the story of two brewers taking a chance on a dream, their journey to success, and the inherent...
August 25, 2020
Let’s be honest, we’ve all experienced websites that are very bland and underwhelming. So how do you keep from having a boring site? You don’t need the fanciest motion graphics and pop-ups to draw users in. Instead, focus on...
Posted by Brian Haitz on August 07, 2020
"And while it’s common for organizations to say, “that’s just how we’ve always done it,” we asked them to consider shifting their marketing strategy. They needed a “Marie Kondo”tidying up. We call it streamlining."
July 28, 2020
The COVID-19 pandemic has put a massive strain on our daily lives resulting in high levels of stress, anxiety, and uncertainty. While recommendations from the CDC about social distancing and good hygiene are the best ways to save lives and flatten the curve, it means we can’t gather in offices, places of worship, schools, exercise classes, and restaurants. People with chronic conditions who may already experience a sense of social isolation may feel even more alone.
July 17, 2020
As the business world changes, investing in your company culture will ensure that your team is ready, willing and able to take on future challenges and move your business forward.
May 28, 2020
Unsurprisingly, with Americans stuck at home, streaming services have seen a drastic uptick in usage. A whopping 568 billion minutes of content was streamed via a connected device during the first four weeks of March, an 85% increase vs. the same time period last year.
April 13, 2020
As of now, a decision has not been made on whether to remove Instagram likes or not, but there is potential impact to those who use the platform for a variety of reasons. So, who will this impact?
February 13, 2020
When I first started in advertising you were considered a fossil when you hit your late 40s.
Now you’re a fossil the moment you’re out of diapers.
Ah, the open workspace.
Sit wherever you want. Use this desk today. Use that desk tomorrow.
December 11, 2018
Here we go again. Another season of commercials that all start with…”This holiday season…”
November 15, 2018
Too often, creativity and analytics seem to polarize in marketing. There is an ongoing clash between the two, stemming from the belief that proper use of analytics restricts creativity.
September 14, 2018
Companies spend money ensuring their message is heard, but many of these efforts are lost because today’s average consumer tunes out these messages – 53% of consumers don’t trust advertising. Inbound marketing is a strategy based upon one simple idea – let your consumers find you.
August 17, 2018
All brands have identities. But how many brands consciously create their identity? Communicating core values can be difficult, and is often a last priority for many organizations.
August 08, 2018
Businesses today are experiencing both difficult challenges and exciting opportunities as the world moves into 2018.
Here is our list of three of the top marketing trends to pursue in the New Year.
December 28, 2017
The world is on a fast track towards major change. Not only is the population growing exponentially, but the internet, mobile devices and other advances in technology are creating challenging hurdles as well as lucrative opportunities for marketers.
December 19, 2017
Are you unknowingly confusing your audience based on your various products or services? Launching a new product or service within a parent brand can be difficult. ...
March 28, 2017
Let’s face it… technology has completely changed consumer habits. Today, more and more of the buyer's journey takes place online.
March 01, 2017
Need marketing help, but don’t know where to start? Contact us today to set up a meeting.
