As with all marketing and advertising firms, BRIGHT+CO is the culmination of the talents of its contributing members.
We bring some of the most strategic and creative minds at great value relative to the bigger Madison Avenue firms. Our company is young, but our differentiating strength lies in the collective experiences of our primary leaders. And these experiences will enable you to achieve a brand strategy and accompanying executions that will build your business and your brand.
STRATEGIC PLANNING, MARKETING RESEARCH, AND MEDIA PLANNING AND BUYING
BRIGHT+CO has enormous experience and success in strategic planning, with a vast array of product and service categories under its belt.
Our strategic planning, marketing research and integrated media capabilities are peerless in the region. And we have placed tens of millions of dollars’ worth of both B2C and B2B media on five continents, and we have especially strong relationships with local, regional and national media outlets.
CREATIVE DEVELOPMENT (TRADITIONAL AND DIGITAL) EXECUTION, AND IDEA GENERATION
We join forces so that you can enjoy some of the most strategic and creative minds at great value relative to traditional firms.
Our principals have created award-winning work for some of the world’s most recognized brands.
We believe strongly that being creative is not in and of itself enough. The idea must be strong, must stem from a muscular strategy and must reflect that strategy with power, attention and a real sense of humanity. In other words, the execution has to matter for your messages to endure and grow business.
These days, media options are more prevalent and more fluid than ever. The digital world has seen to that. Our creative team prides itself on staying current, creating ideas big enough to work in any and all forms of media, and having the agility to turn on a dime when market conditions warrant that.
BRIGHT+CO brings the depth of experience and the systems and quality control processes so all touchpoints that are delivered with excellence. Our goal is to become an extension of our client’s team.