BRIGHT+CO was approached to create a modern, high-end design brand for the design, build and architectural industry. The company name had existed under GeigTech and the new investment firm wanted to explore a new brand name.
In less than three months, we created the go-to-market strategy, marketing communications plan, brand and product family architecture, the company and product names, logo design of the brand and family of brands and all marketing materials - sales collateral, trade show, website, ad campaign, PR and media program. The first 60 days of the brand campaign launch, we generated over 300 leads. They exceeded 2015 goals and have bypassed 2016 expectations.
Our media campaign included print ads in national magazines such as Dwell, Interior Design, Luxe and Metropolis and was combined with a strong digital campaign of programmatic tactics, search strategies and social.